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Case
Studies - Training Skills
The list below are the case studies
featured on this page:
British Board Of
Film Classification - 2-day management soft
skills course
Waitrose -
2-day presentation skills and how to overcome nerves
course
118 118
Directory Enquiries - 2-day grounding in
management skills
First Group -
3-day first time leadership course
Opportunity
Housing Trust - 2-day management skills course
Claire's
Accessories - 2-day coaching skills for managers
course
Lloyds TSB
- 2-day facilitation skills and running effective
meetings
MOD Joint
Services Command & Services College - 2-day
advanced comm skills
Malvern Hills
District Council - 6 month management development
programme
British Council
- 2-day team building event
Serono -
2-day advanced communications skills
Beiersdorf
- 1-day cultural awareness workshop

British Board Of Film
Classification
The Requirements - "Management
Soft-Skills"
You will most likely recognise BBFC
from the opening credits of a movie at the cinema - they
are the people who classify the film as a PG, U, 12 etc.
They were looking at providing a 'soft
skills' in-house training event for intermediate and
line managers.
They wanted the training to focus upon
managerial 'soft skills' such as communication -
encompassing, amongst other topics, listening, asking
and problem-solving; the course would also need to deal
with team briefing, coaching and guidance, managing
performance issues, creating an open culture,
participation in decision making, and the development of
good working relationships. BBFC also wanted the
training to allow managers to understand their role,
exploring the concepts of nurturing ability and skill,
motivation and incentive, and the opportunity to
participate.
The Solution
A series of 2 day "Management
Skills" courses were designed and delivered that
covered all of the topics listed above and used training
techniques such as accelerated learning, management
development questionaires, role plays, team games and
NLP.
The main focus was on learning
practical skills that the managers could actually use in
the workplace rather than lots of theory.

The Requirement? -
"Presentation Skills And Overcoming Nerves"
When Waitrose wanted their staff and
suppliers to deliver winning presentations they called
us.
There was a requirement for all levels
of management to present in a professional manner both
to internal groups as well as to external suppliers.
The Solution
A 2 day presentations course was
designed and delivered that focused on how to structure
presentations and how to deliver them in a confident and
convincing way. Advanced communication skills were also
covered as were several techniques and strategies for
overcoming nerves and answering difficult questions.
Over 120 managers went through the
programme in total.
Now their managers can control their
nerves and deliver confident and powerful presentations
that are crisp, clear and without the waffle!

118 118 Directory Enquiries
The Requirement
- "To Provide Our Managers With A
Good Grounding In Management Skills"
The Number 118 118 have been plastered
over the TV recently promoting their directory enquiries
number. We received a call from their HR department
because they were looking to improve the skills of a
group of their managers providing a good grounding in
management and leadership skills.
The Solution
We delivered a 2 day management skills
course at their Head Office in Cardiff.
10 managers from cross functional
areas attended the training that covered topics such as
dealing with poor performance, coaching, performance
management, staff development and delegation skills.

The Requirement - "Management
Skills Course For 5 New Managers"
The First Group are the largest bus
operator in the UK running more than 1 in 5 of all local
bus services and carrying 2.8 million passengers every
day. They also operate freight services through GB
Railfreight. First operates the Croydon Tramlink network
carrying approximately 20 million passengers a year on
behalf of Transport for London.
After a restructure they had 5 brand
new managers who had never had any formal management or
leadership training before so the requirement was to
provide an in-house course that covered all of the main
management disciplines so that they could be thoroughly
prepared for their new roles.
The Solution
A 3 day "Management &
Leadership Skills" course was designed and
delivered. This covered all of the main management
activities - leadership skills, management styles,
learning styles, coaching, appraisals, running one to
ones, running team meetings, dealing with under
performers, how to motivate your staff and team, time
management, delegation, how to deal with difficult
people and communication and assertiveness skills.
Their 5 managers went away with a
toolbox of management skills ready and prepared for
their new roles.

The Requirement - "A
Management Skills Course To Provide Consistency"
OHT is a non profit making
organisation. Their aim is to empower people with
learning disabilities to lead valued lives as
participating members of local communities and to enjoy
full citizens rights. The challenge that OHT were facing
was that it had managers of different ages and with
different levels of experience.
OHT wanted some management courses
delivered to ensure that every manager and team leader
had a set of tools that they could use to stop the
spanish customs that had spread throughout the company
when it came to managing their staff.
The Solution
A 2 day "Essential Management
Skills" course was developed and delivered. The
course covered all of the main disciplines associated
with management and leadership excellence.
This included: Leadership for success,
time management, effective delegation, coaching and
providing feedback, performance management, effective
communications skills, dealing with conflict and
building high performance teams.

Claire's Accessories
The Requirement? - "Coaching
Skills For Managers"
Claire's Accessories identified the
requirement for all of their District Managers across
350 locations in the UK to be able to coach and develop
their Branch Managers.
A program was required to train and
develop their District Managers in the art of coaching
and staff development.
The Solution
A 2 day "Coaching For
Managers" program was designed and delivered that
covered coaching models, learning styles, management
styles, body language, tonality, inflection, how to
conduct one to ones and how to deal with
under-performers and over-achievers.
These courses were delivered over an 8
month period.
Now all of their branch managers
throughout their stores nationwide are performing at a
much higher level due to the enhancement in their
personal and professional development.
The Requirement? -
"Facilitation Skills & Running Effective
Meetings"
A lot of money and time was being
wasted in paying external facilitators to chair and
facilitate workshops, meetings and planning days.
Lloyds TSB wanted a group of managers
to be able to run these events in-house and hence not
have to outsource this type of activity to third
parties.
We were asked to design and deliver
some facilitation skills training for managers within
the company.
The Solution
A 1 day workshop was rolled out that
covered the skills and behaviours required to facilitate
all types of meetings.
Particular attention was given to
getting action points out of the group and how to
control different types of people from the one's who do
not stop talking through to more disruptive and
difficult team members.
They were delighted with the results -
now their meetings are half as long with twice the
output at no cost!

Joint Services Command & Staff
College
Requirement - 2 Day Advanced
Communication Skills Course
The Joint Services Command and Staff
College (JSCSC) provides command and staff training at
junior, advanced and higher levels for the Army, the
Navy and the Royal Air Force.
MTD were called in to deliver a 2-day
Advanced Communication Skills training course for middle
and senior managers so that they could influence others
more effectively and also to be able to build effortless
rapport in any situation.
Solution
We built a 2-day programme that
focused on the main issues that the managers were facing
and designed an Advanced Communication skills strategy
for the main areas where they needed the most help.
Comments From the Course:
"I enjoyed all aspects of the
course and it contained very useful messages and
analytical ideas which I will put into practise in
various one to one and group situations. I really liked
the relaxed approach as it put everyone in the group at
ease and ensured full participation"
Julie Poskitt -
Manager
"An excellent, well thought out
course in terms of content and delivery. The trainer was
excellent, humorous and has a great knowledge of the
subject - he had great skills in lecturing and
presenting"
Terry Powney - Manager
"I found Mark (the trainer) to be
an excellent communicator himself, he really knows his
subject. His style was both informative and fun. A great
course that I got a lot out of - I had never heard of a
lot of the techniques!"
Judy Clarke - Manager
"This programme really helped me
to understand and communicate with others more
effectively. The section on meta-programmes was
enlightening!"
Tonia Williams -
Manager
"I loved the session on how
miscommunication occurs - I need to make a conscious
effort to keep doing this when communicating with
others. A very enjoyable course that had me interested
for the whole 2 days"
Paul Lidster - Manager

The Requirements - A 6 Month
Management Development Programme
Malvern Hills District Council
identified that the quality of their leadership would be
a vital factor in becoming one of the best performing
District Councils in the country.
To that end they wanted to develop
their 50 managers to lead and drive the council forward
and to bring some "commercial awareness" to
how the district was being run. We were selected to
design, implement and deliver their management
development program.
The Solution
After gathering and determining the
requirements we designed and delivered a modular 6 month
Management Training Development Program and following on
from that a Team Effectiveness and Organisational
Learning strategy to be implemented throughout the
council.
Within this particular solution we
wanted to ensure that:
- The managers were not taken away
from the workplace for long periods of time.
- The MDP should be a mixture of
training based modules and other learning activities
that can be completed "at the office"
- A support structure is put in place
that supports and aids the learning after a training
event has taken place.
- Steps will be taken to measure the
success of the MDP and to ensure that Malvern
District Council has received "Value for money"
- The MDP should support the
competency framework that has been developed and use
this as a baseline to build skills and behaviours.
The Contents
The Management Development Programme
Consisted Of:
- 6 Training Modules - each of 2-days
in duration spread across the 6 months
- Each manager to receive 2 formal
coaching sessions with a qualified coach
- 2 Work Based assignments to be
completed throughout the programme
- Ongoing mentoring, support and
guidance from each trainer
- Ongoing monitoring and evaluation
of the success of the programme - 360 degree
feedback, interviews, assessments, behavioural and
performance changes in the delegates
The Team Effectiveness &
Organisational Learning Programme Consisted Of:
- Team planning and implementation
away days
- Team building activities and events
across areas of the council to break down barriers
and promote high performance working
- Cross departmental working analysis
on how work is constructed and how it all fits
together across multiple areas
- Best practise sharing and
performance improvement workshops to develop
organisational learning capacity across the council
- Mentoring programme implemented
throughout the council to foster and promote
learning and development
Feedback
"An excellent programme. I loved
the inclusive approach. I am now going to be able to
work much more closely with support staff so they
understand my needs and I understand theirs"
Colin Davis -
Strategic Director Operational Services
"The various assessments and
questionnaires gave a great insight into my
"comfort zones" in terms of styles and
behaviours. I can now reflect on this and be aware that
I may need to step back and modify my approach to
certain situations"
Siobhan Moss -
Accountancy Services Manager
"The programme completely met my
needs. I really liked the way that leadership was
applied to real life situations. I now know how to
"lead" rather than "manage". Thank
you! It was a great opportunity for development"
Peter Gillett - Head
Of Financial Services & IT
"It was a very enjoyable
programme. A great team effort. I will now be able to
look at the "bigger picture" rather than just
my little piece of the council! Mark was an excellent
tutor throughout the modules - thank you"
Hilary Law - Careline
Services Officer

The Requirement - Team Building To
Gel Various Departments Together
Staff from the British Council were
involved in the Leonardo project. This was a project
that required a lot of cross departmental work and where
SILO's would ensure that the project would fail.
MTD were asked to tender for the work
along with a further 5 training organisations to design
and deliver a team building event that would knit the
team together.
The Solution
We were successful because we
understood the challenges and problems that cross
functional teams bring to the table. We designed and
delivered a one and a half day team building event.
The delegates arrived a hotel in
Oxford at 5:00pm on Day 1 where we all had a meal
together and then we conducted an evening session about
what obstacles were surfacing between teams.
On day 2 we conducted sessions about
effective team working and the delegates got to
understand each other a lot better. We rounded off the
event with a huge team building game!

The Requirement - 2 Day Advanced
Communication Skills Course
Serono is a global biotechnology
leader with over 4,900 employees and worldwide revenues
of USD 2.46 billion and a net income of USD 494 million
in 2004.
MTD received a call from the Director
of IT Customer Services Division who wanted to improve
the communication skills of his direct reports who were
all senior managers.
He didn't just want the "bog
standard" communication skills course. Instead he
wanted to be "WOWed"!
The Solution
We put together a 2 day Advanced
Communication Skills course and delivered it at their
Head Quarters in Geneva, Switzerland.
We also included some NLP techniques
and Serono were that impressed that they have rolled out
and offered our Advanced Communication Skills course to
the rest of their company!
Feedback
On behalf of all the participants, I
want to convey our highest level of satisfaction on the
course we have received from your trainer. He was a
MASTER in communications, an excellent coach and a very
friendly person.
Our objectives have been exceeded!
I will propose to our IT Management to include this
course in the development plan for several other key IT
managers.
Thank you so much,
Luis Llull
Director IT Customer Services
Serono International SA

The Requirement - 1 Day Cultural
Awareness Training Day
As a leading international branded
goods company, Beiersdorf focusses its brands on the
wishes and needs of their consumers. They concentrate
all their efforts on the development and care of their
strong brands: NIVEA, 8x4, atrix, Eucerin, Labello, la
prairie, JUVENA, FUTURO, Florena, Hansaplast, Elastoplast
and tesa.
Beiersdorf - that means 16,500
employees worldwide. It is their dedication and their
know-how that ensure Beiersdorf will continue utilizing
its growth potential to the fullest.
Many of the UK based managers have to conduct sales and
management meetings on foreign soil especially within
their German, Polish and Russian offices.
MTD were asked to conduct a one day cultural awareness
training day for managers who visit those three
countries on a regular basis so that they get to know
the local customs and ways of working.
The Solution
We developed the workshop for
employees who were required to work abroad and who need
to be aware of the cultural differences and ways of
working so that they could maximise their performance
and settle in as quickly as possible.
The content included:
- Understand the cultural
complexities of business and social protocol
- Increase awareness of how cultural
perspectives affect behaviour
- Examine communication styles
- Build skills for more effective
communication
- Develop strategies for negotiating
across cultures
- Examine cultural variables that
influence behaviour
- Acquire practical tips, tools and
strategies
- Pre-departure orientation
- Identify fundamental differences between cultures
- Learn strategies for overcoming communication
barriers
- Develop survival skills
- Recognise and solve intercultural difficulties
- Understand the many facets of cultural adaptation
- Question and answer session (All of
your concerns and questions answered!)
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Post-Course
Email & Telephone Support Whilst They Are Implementing
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of learning methods including accelerated learning techniques,
exercises, case studies, role-plays, emotional intelligence,
competency, team games, business simulations, online
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